Sony Ericsson have also had great success with their Cyber-shot brand. It was launched in 2005 by the K750 which was one of the most popular Sony Ericsson phones. The reason's were it had Memory Card capability, which was very novel then. The Cyber-shot became very popular very quickly, because unlike Walkman, which had a very good media package and a poor camera, it had a decent media viewing and good cameras. In 2007 their first 5-Megapixel camera phone, the K850 was announced. It was very successful. They also announced the C905 in 2008, which was very important because it was the worlds first announced 8-Megapixel phone. (*)