In Europe, Acer mounted an association with the Ferrari Formula 1 Team. Prior to this they were associated with Prost Grand Prix in 2001 and the BAR-Honda team in 2002. Their sponsorship of Prost was intensive - buying the naming rights to the engine (which was also a Ferrari). Throughout the 2001 season the team were referred to as Prost-Acer. After Prost folded, Acer sponsored the BAR team, but in a much smaller way. Acer offer a popular line of premium laptops and LCD monitors with Ferrari branding. It has recently broadened the scope of its relationship with Ferrari by announcing it will sponsor the Formula One team until 2008. Acer has recently introduced the Ferrari line of products to North America, and rolled out a Ferrari-branded line of PDA devices. (*)